Conceptualized and wrote campaign copy for Credo Beauty’s “Clean Cocktails for Your Skin.” The goal of this campaign was to educate beauty consumers on how to discover thoughtfully curated products with clean ingredients for any skin journey. Copy assets included: Campaign (title, storytelling, one-liners); web (homepage, landing page, blog); in-store (power visuals, side-walk signs, VMs); social (in-feed & stories); and email. 

Campaign Title: Clean Cocktails For Your Skin