Brand Copy Lead ········· Kate Dillen
Creative Director ········· Nichole Guy
Type ······ Brand Name, Voice, and Product Copy
Launch ······ December 2021


Good Fur
Good Fur your pets, Good Fur the planet. Pet grooming that treats fur like family with organic ingredients, 100% natural fragrances, and plastic-free refill bottles to eliminate plastic waste from your home — helping to keep our planet plastic-free for generations of pups to come. 

Led brand copy development, product naming, and packaging copy.