Copy Lead ········· Kate Dillen
Art Direction ········· Nicole Mazur
Product Marketing ····· Teresa Carper
Type ······ Brand Voice and Product Copy
Launch ······ March 2022


GXVE, pronounced “give,” was inspired by how Gwen Stefani has signed her name since school...Gx (Gwen with a kiss). 

“GXVE” is a nod to the endless sharing of inspiration within our community of makeup lovers - celebrating each other’s creativity & individuality. We create looks to express ourselves, learn from each other, and take that with us. 

Amped up color with performance that won’t miss a beat. Formulated to be clean, vegan & cruelty free. 

  • I’m Still Here Longwear Liquid Lipstick
  • Anaheim Shine High-Performance Satin Lipstick
  • Original Me High-Performance Matte Lipstick
  • Line It Up 24-HR Waterproof Gel Eyeliner
  • Eye See In Color Multidimensional Shadow Quads
  • Most Def Instant Definition Sculpting Brow Pencil
  • Hella On Point Ultra-Fine Brow Pencil
  • All Time Prime Prep & Smooth Face Oil